UNIQLO and MACBA renew the agreement that gives free access to contemporary art in the city of Barcelona

UNIQLO and MACBA renew the agreement that gives free access to contemporary art in the city of Barcelona

The brand and the Barcelonian museum will continue to collaborate for the next 5 years in order to offer free entrance to the museum every Saturday afternoon
Fecha de inicio: 
10 July 2019

The Japanese brand UNIQLO and the Museum of Contemporary Art of Barcelona, MACBA, have announced they will be renewing their collaboration agreement for another 5 years, which allows the museum to open their doors for free to the public on Saturdyas from 16h to 20h. This collaboration provides visitors with free access to both temporary expositions and all the activities that take place during that time of the day.

The agreement between UNIQLO and MACBA, established today a year ago, has lead to a signifiant increase in the number of visitors in the museum on Saturday afternoons. To be more precise, the Museum of Contemporary Art has regsistered an increase of 60,000 people compared to last year’s, which means there has been an increase of more than the double during this time of the day.

These outstanding results have led to the renewal of the agreement, which supports one of MACBA’s priorities: to favor the accessability of their program to a wider and more diverse audience, especially to their local public. For its part, UNIQLO strengthens the connection with the neighbors of Barcelona by facilitating them with free access to contemorary art; a strategy that the brand also engages in with other museums at an international level, such as the MoMA in New York and the Tate Gallery in London.

In this sense, Kohsuke Kobayashi, Chief Operating Officer of UNIQLO Spain, has declared: “At UNIQLO we believe that art is a social good that should be available to everyone. Thus, in the same way we strive to provide quality clothes for all, we also actively work with the most influential institutions of the different cities we operate in, as to bring art closer to people”.  

On his side, Ferran Barenblit, MACBA’s director, has highlighted: “culture as a good of first need. Beyond our vocation, our priority is local users; they are the true ambassadors of our project. We aspire to grow with them, for them”.